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“Hormesis Health & Fitness helps you achieve biological fitness by matching your training, nutrition, and lifestyle to your genetic and metabolic archetype—because health isn’t one-size-fits-all.”
About The Brand
I’m Brad, a health and metabolic coach who’s lived the journey from chronic fatigue and malnutrition to vibrant health and even competitive bodybuilding. I’ve helped clients—from those wanting to prevent disease to those reversing it—transform their health, energy, and lives.
I’m not here to sell quick fixes or empty motivation. I’m here to show you precisely how your unique metabolism works—and how to align your food, training, and lifestyle so your body finally feels the way it was designed to.
My mission is simple: To replace confusion and frustration with clarity, strategy, and results.”
What Problem I solve
“Today, 91% of people are metabolically unhealthy—even if their labs look ‘normal.’ That’s because the healthcare system focuses on managing symptoms, not fixing root causes. Meanwhile, generic fitness and diet programs ignore our individual biology.
The result? People keep struggling with weight, cravings, fatigue, inflammation, and chronic disease—and keep getting superficial solutions that don’t last.”
“Real Clients. Real Results.”
“My Type 2 diabetes is in remission, off all meds, and I feel the healthiest I’ve ever been.”
—Diana E.
“This is the closest thing to a silver bullet. I finally have a program that works for me.”
—Lauren B.
“Brad’s insights and metrics proved my body was changing for the better. I’m grateful for his guidance.”
—Jean A.
“I’m the coach who decodes your unique biology so you can finally get real, lasting health—without guesswork or generic plans.”
“As an Accredited Metabolic Health Practitioner, National Board Certified Health and Wellness Coach, Primal Health Master Coach, and NASM Certified Personal Trainer, I combine science, compassion, and decades of experience to help you achieve real health.”
The coach who finally explains why your body works the way it does—and who helps you fix it for good.”
Hormesis Health & Fitness is for anyone who wants to feel leaner, clearer, and stronger by working with their unique biology — not against it.
Whether you’re in your 20s aiming for a fit physique and sharp focus, navigating your 30s and 40s balancing hormones, energy, and weight, or in your 50s and 60s focused on staying vital, mobile, and independent, our personalized approach helps you avoid the hidden metabolic traps like insulin resistance that silently sabotage health at every age.
If you’re ready for a science-based path tailored to your genes and metabolism, this is where your real transformation starts.
How It Works
The value of our method lies in its elegant simplicity, rooted in genetic mechanisms.
Equally important is its grounding in the ancestral context — the evolutionary, archaeological, and cultural factors that shaped our physiology and health patterns.
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Determine your Metabolic Archetype™ (profile)
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Match your Archetype with the proper Hormetic Code environment - nutrition, physical activity, sleep, stress etc
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Monitor your Biological Fitness - blood labs, physical fitness parameters, etc. - to validate and verify application of the right environment for your genes (you get healthy)
Program Phases
Preparation
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Health Assessment
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Reset Phase Preparation
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Medical Practitioner Involvement If Applicable
(medication de-prescribing etc)
Reset Phase
“Clear the metabolic slate. The Reset Phase lowers insulin levels, resolves the Randall cycle bottleneck, reduces body fat especially visceral fat, and restores metabolic flexibility—helping your body function properly again.”
Archetype Adoption
“Live in sync with your genes. Archetype Adoption fine-tunes your diet, training, sleep, and lifestyle to match your unique genetic profile—unlocking lasting health and performance.”
✅ Archetype-driven approach
✅ Biological fitness metrics
✅ Personalized, progressive plans
✅ Clear explanations so clients understand the WHY
✅ Sustainable strategies, not fads or meds
Why My Approach Is Different
Here's how I stand out versus:
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Doctors
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Diet Programs
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Trainers
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GLP-1 Clinics
Brand Values
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Truth matters. I refuse to sugarcoat how health really works.
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Effort is required—but it’s worth it. You can’t be healthy without the right hormetic stressors.
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Your biology is unique. One-size-fits-all solutions are doomed to fail.
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Health should feel good. Not effortless—but joyful and freeing.
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Metrics over myths. We measure real outcomes—not just weight on a scale.
Featured Podcast
- Trailer -
HormesisHF YouTube Channel
Complimentary Program (s)
CONTACT
Reach out today